Don't just run an ad.
Build a pathway.
People are online. But what happens when they respond?
Many churches know how to post, advertise and reach people. Far fewer are prepared for what happens after someone sends a message, asks a question, requests prayer, says they want to follow Jesus, or misunderstands the message.
The ad gets attention.
The conversation creates connection.
Follow-up creates the pathway.
Discipleship produces the fruit.
5 practical resources. One complete pathway.
The product is the pathway. These five resources are the tools that help you execute it.
Campaign Launch Planner
Plan the campaign.
Gospel Ad Script Pack
Create the message.
Gospel Conversations Playbook
Know what to say when they respond.
7-Day Follow-Up System
Keep the relationship moving.
Campaign Launch Checklist + Tracker
Launch, measure and learn.
practical resources
One complete pathway.
Not five documents. A system you can actually run.
Plan with purpose
Plan a digital evangelism campaign around a real audience and human need.
Create the message
Create short, clear, gospel-centred ads that speak to real questions.
Respond with confidence
Know how to respond when someone messages you.
Handle the unexpected
Handle unexpected responses, including people asking for money.
Follow up well
Follow up intentionally without becoming pushy or annoying.
Track what matters
Track meaningful outcomes instead of focusing only on likes and reach.
From a real problem, not a theory.
I experimented with Facebook Ads to create gospel conversations using a simple Three Circles gospel video. People responded.
But then another problem became obvious: “What do you do when people actually respond?”
Previous campaign results, as learning—not guarantees.
Real messages. Real people. Now what?
I want to know more.
I'm not sure I believe in God.
I'm already a Christian.
I need time.
Please, can you give me money?
I thought this was a programme about making money.
I want to follow Jesus.
[No response]
The Gospel Conversations Playbook and 7-Day Follow-Up System give you practical guidance for knowing what to do next.
Digital Evangelism Campaign Clinic
Built for minsters, not marketers.
You don't need to be a Facebook Ads expert.
You don't need a huge following.
You need a willingness to start.
Another Facebook Ads course.
A pile of generic social-media templates.
A promise of guaranteed conversions.
No fake guarantees. Just a practical system.
Early access for the first group who want to shape what comes next.
Questions, answered.
Pastors, church planters, evangelists, ministry leaders, church communications teams, Christian content creators, disciple-makers, and churches experimenting with digital outreach.